Apple Watch

Elevated in every way.

Smart activity coaching. An enhanced Heart Rate app. Your favorite playlists right on your wrist. A built-in altimeter. And a more powerful processor that lets Siri speak to you. Introducing Apple Watch Series 3. Now you can be more active, motivated and connected than ever.

Measure your workouts, from running and cycling to new high-intensity interval training. Track and share your daily activity, and get the motivation you need to hit your goals. Better manage everyday stress and monitor your heart rate more effectively. Automatically sync your favorite playlists. And stay connected to the people and info you care about most.

Elevated in every way.

Smart activity coaching. An enhanced Heart Rate app. Your favorite playlists right on your wrist. A built-in altimeter. And a more powerful processor that lets Siri speak to you. Introducing Apple Watch Series 3. Now you can be more active, motivated and connected than ever.

Measure your workouts, from running and cycling to new high-intensity interval training. Track and share your daily activity, and get the motivation you need to hit your goals. Better manage everyday stress and monitor your heart rate more effectively. Automatically sync your favorite playlists. And stay connected to the people and info you care about most.

Elevated in every way.

Smart activity coaching. An enhanced Heart Rate app. Your favorite playlists right on your wrist. A built-in altimeter. And a more powerful processor that lets Siri speak to you. Introducing Apple Watch Series 3. Now you can be more active, motivated and connected than ever.

Measure your workouts, from running and cycling to new high-intensity interval training. Track and share your daily activity, and get the motivation you need to hit your goals. Better manage everyday stress and monitor your heart rate more effectively. Automatically sync your favorite playlists. And stay connected to the people and info you care about most.

Elevated in every way.

Smart activity coaching. An enhanced Heart Rate app. Your favorite playlists right on your wrist. A built-in altimeter. And a more powerful processor that lets Siri speak to you. Introducing Apple Watch Series 3. Now you can be more active, motivated and connected than ever.

Measure your workouts, from running and cycling to new high-intensity interval training. Track and share your daily activity, and get the motivation you need to hit your goals. Better manage everyday stress and monitor your heart rate more effectively. Automatically sync your favorite playlists. And stay connected to the people and info you care about most.

Track and share your daily physical activity. Measure your workouts. Monitor your health. Stay connected to the people and information you care about most. Now you can do it all even faster than before, thanks to a new dual-core processor.

All new. For a better you.

Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected.

Fundamentally redesigned and re‑engineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low- and high-heart-rate notifications. Fall detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners, like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalised coaching. Monthly challenges and achievement awards. Built-in cellular lets you use Walkie-Talkie, make phone calls and send messages.¹ Stream Apple Music and Apple Podcasts.² And use Siri in all-new ways — even while you’re away from your phone. With Apple Watch Series 4, you can do it all with just your watch.

All new. For a better you.

Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected.

Fundamentally redesigned and re‑engineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low- and high-heart-rate notifications. Fall detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners, like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalised coaching. Monthly challenges and achievement awards. Built-in cellular lets you use Walkie-Talkie, make phone calls and send messages.¹ Stream Apple Music and Apple Podcasts.² And use Siri in all-new ways — even while you’re away from your phone. With Apple Watch Series 4, you can do it all with just your watch.

All new. For a better you.

Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected.

Fundamentally redesigned and re‑engineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low- and high-heart-rate notifications. Fall detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners, like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalised coaching. Monthly challenges and achievement awards. Built-in cellular lets you use Walkie-Talkie, make phone calls and send messages.¹ Stream Apple Music and Apple Podcasts.² And use Siri in all-new ways — even while you’re away from your phone. With Apple Watch Series 4, you can do it all with just your watch.

All new. For a better you.

Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected.

Fundamentally redesigned and re‑engineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low- and high-heart-rate notifications. Fall detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners, like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalised coaching. Monthly challenges and achievement awards. Built-in cellular lets you use Walkie-Talkie, make phone calls and send messages.¹ Stream Apple Music and Apple Podcasts.² And use Siri in all-new ways — even while you’re away from your phone. With Apple Watch Series 4, you can do it all with just your watch.

All new. For a better you.

Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected.

Fundamentally redesigned and re‑engineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low- and high-heart-rate notifications. Fall detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners, like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalised coaching. Monthly challenges and achievement awards. Built-in cellular lets you use Walkie-Talkie, make phone calls and send messages.¹ Stream Apple Music and Apple Podcasts.² And use Siri in all-new ways — even while you’re away from your phone. With Apple Watch Series 4, you can do it all with just your watch.

All new. For a better you.

Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected.

Fundamentally redesigned and re‑engineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low- and high-heart-rate notifications. Fall detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners, like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalised coaching. Monthly challenges and achievement awards. Built-in cellular lets you use Walkie-Talkie, make phone calls and send messages.¹ Stream Apple Music and Apple Podcasts.² And use Siri in all-new ways — even while you’re away from your phone. With Apple Watch Series 4, you can do it all with just your watch.

All new. For a better you.

Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected.

Fundamentally redesigned and re‑engineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low- and high-heart-rate notifications. Fall detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners, like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalised coaching. Monthly challenges and achievement awards. Built-in cellular lets you use Walkie-Talkie, make phone calls and send messages.¹ Stream Apple Music and Apple Podcasts.² And use Siri in all-new ways — even while you’re away from your phone. With Apple Watch Series 4, you can do it all with just your watch.

All new. For a better you.

Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected.

Fundamentally redesigned and re‑engineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low- and high-heart-rate notifications. Fall detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners, like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalised coaching. Monthly challenges and achievement awards. Built-in cellular lets you use Walkie-Talkie, make phone calls and send messages.¹ Stream Apple Music and Apple Podcasts.² And use Siri in all-new ways — even while you’re away from your phone. With Apple Watch Series 4, you can do it all with just your watch.

All new. For a better you.

Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected.

Fundamentally redesigned and re‑engineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low- and high-heart-rate notifications. Fall detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners, like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalised coaching. Monthly challenges and achievement awards. Built-in cellular lets you use Walkie-Talkie, make phone calls and send messages.¹ Stream Apple Music and Apple Podcasts.² And use Siri in all-new ways — even while you’re away from your phone. With Apple Watch Series 4, you can do it all with just your watch.

All new. For a better you.

Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected.

Fundamentally redesigned and re‑engineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low- and high-heart-rate notifications. Fall detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners, like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalised coaching. Monthly challenges and achievement awards. Built-in cellular lets you use Walkie-Talkie, make phone calls and send messages.¹ Stream Apple Music and Apple Podcasts.² And use Siri in all-new ways — even while you’re away from your phone. With Apple Watch Series 4, you can do it all with just your watch.

All new. For a better you.

Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected.

Fundamentally redesigned and re‑engineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low- and high-heart-rate notifications. Fall detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners, like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalised coaching. Monthly challenges and achievement awards. Built-in cellular lets you use Walkie-Talkie, make phone calls and send messages.¹ Stream Apple Music and Apple Podcasts.² And use Siri in all-new ways — even while you’re away from your phone. With Apple Watch Series 4, you can do it all with just your watch.

All new. For a better you.

Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected.

Fundamentally redesigned and re‑engineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low- and high-heart-rate notifications. Fall detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners, like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalised coaching. Monthly challenges and achievement awards. Built-in cellular lets you use Walkie-Talkie, make phone calls and send messages.¹ Stream Apple Music and Apple Podcasts.² And use Siri in all-new ways — even while you’re away from your phone. With Apple Watch Series 4, you can do it all with just your watch.

All new. For a better you.

Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected.

Fundamentally redesigned and re‑engineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low- and high-heart-rate notifications. Fall detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners, like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalised coaching. Monthly challenges and achievement awards. Built-in cellular lets you use Walkie-Talkie, make phone calls and send messages.¹ Stream Apple Music and Apple Podcasts.² And use Siri in all-new ways — even while you’re away from your phone. With Apple Watch Series 4, you can do it all with just your watch.

All new. For a better you.

Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected.

Fundamentally redesigned and re‑engineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low- and high-heart-rate notifications. Fall detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners, like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalised coaching. Monthly challenges and achievement awards. Built-in cellular lets you use Walkie-Talkie, make phone calls and send messages.¹ Stream Apple Music and Apple Podcasts.² And use Siri in all-new ways — even while you’re away from your phone. With Apple Watch Series 4, you can do it all with just your watch.

All new. For a better you.

Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected.

Fundamentally redesigned and re‑engineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low- and high-heart-rate notifications. Fall detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners, like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalised coaching. Monthly challenges and achievement awards. Built-in cellular lets you use Walkie-Talkie, make phone calls and send messages.¹ Stream Apple Music and Apple Podcasts.² And use Siri in all-new ways — even while you’re away from your phone. With Apple Watch Series 4, you can do it all with just your watch.

All new. For a better you.

Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected.

Fundamentally redesigned and re‑engineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low- and high-heart-rate notifications. Fall detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners, like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalised coaching. Monthly challenges and achievement awards. Built-in cellular lets you use Walkie-Talkie, make phone calls and send messages.¹ Stream Apple Music and Apple Podcasts.² And use Siri in all-new ways — even while you’re away from your phone. With Apple Watch Series 4, you can do it all with just your watch.

All new. For a better you.

Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected.

Fundamentally redesigned and re‑engineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low- and high-heart-rate notifications. Fall detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners, like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalised coaching. Monthly challenges and achievement awards. Built-in cellular lets you use Walkie-Talkie, make phone calls and send messages.¹ Stream Apple Music and Apple Podcasts.² And use Siri in all-new ways — even while you’re away from your phone. With Apple Watch Series 4, you can do it all with just your watch.

All new. For a better you.

Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected.

Fundamentally redesigned and re‑engineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low- and high-heart-rate notifications. Fall detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners, like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalised coaching. Monthly challenges and achievement awards. Built-in cellular lets you use Walkie-Talkie, make phone calls and send messages.¹ Stream Apple Music and Apple Podcasts.² And use Siri in all-new ways — even while you’re away from your phone. With Apple Watch Series 4, you can do it all with just your watch.

All new. For a better you.

Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected.

Fundamentally redesigned and re‑engineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low- and high-heart-rate notifications. Fall detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners, like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalised coaching. Monthly challenges and achievement awards. Built-in cellular lets you use Walkie-Talkie, make phone calls and send messages.¹ Stream Apple Music and Apple Podcasts.² And use Siri in all-new ways — even while you’re away from your phone. With Apple Watch Series 4, you can do it all with just your watch.

All new. For a better you.

Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected.

Fundamentally redesigned and re-engineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low- and high-heart-rate notifications. Fall detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners, like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalised coaching. Monthly challenges and achievement awards. You can use Walkie-Talkie, make phone calls and send messages. Listen to Apple Music and Apple Podcasts.1 And use Siri in all-new ways. Apple Watch Series 4 lets you do it all from your wrist.

All new. For a better you.

Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected.

Fundamentally redesigned and re-engineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low- and high-heart-rate notifications. Fall detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners, like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalised coaching. Monthly challenges and achievement awards. You can use Walkie-Talkie, make phone calls and send messages. Listen to Apple Music and Apple Podcasts.1 And use Siri in all-new ways. Apple Watch Series 4 lets you do it all from your wrist.

All new. For a better you.

Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected.

Fundamentally redesigned and re-engineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low- and high-heart-rate notifications. Fall detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners, like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalised coaching. Monthly challenges and achievement awards. You can use Walkie-Talkie, make phone calls and send messages. Listen to Apple Music and Apple Podcasts.1 And use Siri in all-new ways. Apple Watch Series 4 lets you do it all from your wrist.

All new. For a better you.

Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected.

Fundamentally redesigned and re-engineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low- and high-heart-rate notifications. Fall detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners, like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalised coaching. Monthly challenges and achievement awards. You can use Walkie-Talkie, make phone calls and send messages. Listen to Apple Music and Apple Podcasts.1 And use Siri in all-new ways. Apple Watch Series 4 lets you do it all from your wrist.

All new. For a better you.

Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected.

Fundamentally redesigned and re-engineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low- and high-heart-rate notifications. Fall detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners, like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalised coaching. Monthly challenges and achievement awards. You can use Walkie-Talkie, make phone calls and send messages. Listen to Apple Music and Apple Podcasts.1 And use Siri in all-new ways. Apple Watch Series 4 lets you do it all from your wrist.

All new. For a better you.

Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected.

Fundamentally redesigned and re‑engineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low- and high-heart-rate notifications. Fall detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners, like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalised coaching. Monthly challenges and achievement awards. You can use Walkie-Talkie, make phone calls and send messages. Listen to Apple Music and Apple Podcasts.1 And use Siri in all-new ways. Apple Watch Series 4 lets you do it all from your wrist.

All new. For a better you.

Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected.

Fundamentally redesigned and re-engineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low- and high-heart-rate notifications. Fall detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners, like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalised coaching. Monthly challenges and achievement awards. You can use Walkie-Talkie, make phone calls and send messages. Listen to Apple Music and Apple Podcasts.1 And use Siri in all-new ways. Apple Watch Series 4 lets you do it all from your wrist.

All new. For a better you.

Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected.

Fundamentally redesigned and re-engineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low- and high-heart-rate notifications. Fall detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners, like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalised coaching. Monthly challenges and achievement awards. You can use Walkie-Talkie, make phone calls and send messages. Listen to Apple Music and Apple Podcasts.1 And use Siri in all-new ways. Apple Watch Series 4 lets you do it all from your wrist.

All new. For a better you.

Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected.

Fundamentally redesigned and re-engineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low- and high-heart-rate notifications. Fall detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners, like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalised coaching. Monthly challenges and achievement awards. You can use Walkie-Talkie, make phone calls and send messages. Listen to Apple Music and Apple Podcasts.1 And use Siri in all-new ways. Apple Watch Series 4 lets you do it all from your wrist.

All new. For a better you.

Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected.

Fundamentally redesigned and re-engineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low- and high-heart-rate notifications. Fall detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners, like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalised coaching. Monthly challenges and achievement awards. You can use Walkie-Talkie, make phone calls and send messages. Listen to Apple Music and Apple Podcasts.1 And use Siri in all-new ways. Apple Watch Series 4 lets you do it all from your wrist.

All new. For a better you.

Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected.

Fundamentally redesigned and re-engineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low- and high-heart-rate notifications. Fall detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners, like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalised coaching. Monthly challenges and achievement awards. You can use Walkie-Talkie, make phone calls and send messages. Listen to Apple Music and Apple Podcasts.1 And use Siri in all-new ways. Apple Watch Series 4 lets you do it all from your wrist.

All new. For a better you.

Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected.

Fundamentally redesigned and re‑engineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low- and high-heart-rate notifications. Fall detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners, like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalised coaching. Monthly challenges and achievement awards. Built-in cellular lets you use Walkie-Talkie, make phone calls and send messages.¹ Stream Apple Music and Apple Podcasts.² And use Siri in all-new ways — even while you’re away from your phone. With Apple Watch Series 4, you can do it all with just your watch.

All new. For a better you.

Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected.

Fundamentally redesigned and re‑engineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low- and high-heart-rate notifications. Fall detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners, like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalised coaching. Monthly challenges and achievement awards. Built-in cellular lets you use Walkie-Talkie, make phone calls and send messages.¹ Stream Apple Music and Apple Podcasts.² And use Siri in all-new ways — even while you’re away from your phone. With Apple Watch Series 4, you can do it all with just your watch.

All new. For a better you.

Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected.

Fundamentally redesigned and re‑engineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low- and high-heart-rate notifications. Fall detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners, like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalised coaching. Monthly challenges and achievement awards. Built-in cellular lets you use Walkie-Talkie, make phone calls and send messages.¹ Stream Apple Music and Apple Podcasts.² And use Siri in all-new ways — even while you’re away from your phone. With Apple Watch Series 4, you can do it all with just your watch.

All new. For a better you.

Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected.

Fundamentally redesigned and re‑engineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low- and high-heart-rate notifications. Fall detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners, like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalised coaching. Monthly challenges and achievement awards. Built-in cellular lets you use Walkie-Talkie, make phone calls and send messages.¹ Stream Apple Music and Apple Podcasts.² And use Siri in all-new ways — even while you’re away from your phone. With Apple Watch Series 4, you can do it all with just your watch.

All new. For a better you.

Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected.

Fundamentally redesigned and re‑engineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low- and high-heart-rate notifications. Fall detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners, like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalised coaching. Monthly challenges and achievement awards. Built-in cellular lets you use Walkie-Talkie, make phone calls and send messages.¹ Stream Apple Music and Apple Podcasts.² And use Siri in all-new ways — even while you’re away from your phone. With Apple Watch Series 4, you can do it all with just your watch.